Ragazzo
An ode to the pleasure of eating without guilt, represented by a language that evokes the different sensations of savoring. The rebranding of Ragazzo, one of the largest fast food chains in Brazil, is a sign of a change in the company's mentality. Previously built on an offering that had little to do with the brand, it now embraces its full potential without fear of being happy.

Developed with FutureBrand.
Creative direction and coordination.
In partnership with:
→ Papanapa









